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Marketing any product is based around four essential elements, product, place, promotion and price. There is however one further element which can give the business the edge, and that is timing.
Coffee is now a growth area in the catering sector. The public are demanding a quality product with a choice of types and will walk past inferior alternatives to obtain what they want.
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Caffeine Rush is holding its nationwide development at exactly the right time.
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So, if the timing and the product are right what about the
other three elements?
Place is about location and being convenient to people. With your ability to move around, you will always be in the right place at the right time, because you will choose locations where there are lots of people, shows, events, galas, fairs, sports
centres, tourist attractions etc...
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Promotion means finding ways of attracting customers to you. Because you are taking the product to their location you make it easy. The highly
attractive and unique vehicle is eye catching and always draws people to it.
With a pricing structure for a large cappuccino at around £1.20 to £1.50. price will not be an issue if you are providing "the best cup of coffee in the world". Indeed it is not unusual to sell over
400 cups of coffee in a single day and sometime even more. |
